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The Library Marketing Toolkit   The Library Marketing Toolkit
Ned Potter
Price: £49.95
Price (to CILIP members): £39.96
ISBN: 978-1-85604-806-4

"...highly recommended for all types of libraries, even those such as departmental libraries that do not have an apparent public face. The chapter on internal marketing is an eye-opener. The whole book has a reassuring and inspiring tone: ideas and approaches outlined in the book appear absolutely achievable and commonsensical. I suggest that you buy, borrow or beg a copy today."
- Australian Library Journal

'The Library Marketing Toolkit is packed full of useful, informative and above all practical information about the best ways of getting your message across, and it should be on the shelf of every librarian and information professional who needs to promote the idea of the library and its value in a modern day society.'
- Phil Bradley

"Ned Potter's  book will help any library succeed in creating a community that is aware and engaged in its library. He has written an easy to follow tool kit targeted at the specific marketing needs of librarians that is sure to become a favourite resource for anyone involved in marketing a library. There are case studies from libraries around the world that will inspire you no matter whether your library is large or small. You'll love this book!"
- Nancy Dowd

"...brilliant and  a great addition to the library professional discourse."
- Andy Woodworth

This Toolkit provides you with everything you need to successfully market any library.
 
As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ideas.
 
The book is packed with case studies highlighting best practice and offering expert advice from thought-leaders including David Lee King and Alison Circle (US), Terry Kendrick and Rosemary Stamp (UK), Alison Wallbutton (New Zealand) and Rebecca Jones (Canada), plus institutions at the cutting-edge of library marketing including the British Library, New York Public Library, the National Archive, Cambridge University, JISC, the National Library of Singapore and the State Library of New South Wales.
 
The key topics covered in the text are:

  • Seven key concepts for marketing libraries
  • Strategic marketing
  • The library brand
  • Marketing and the library building
  • An introduction to marketing online
  • Marketing with social media
  • Marketing with new technologies
  • Marketing and people
  • Internal marketing
  • Library advocacy as marketing
  • Marketing Special Collections and archives

The book is supplemented by a companion website and is essential reading for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management. It’s also a useful guide for LIS students internationally who need to understand the practice of library marketing.

2012; 192pp; paperback; 978-1-85604-806-4; £49.95

Also available as an eBook (ISBN: 978-1-85604-889-7)

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