Articles

Re imagining Library Marketing and Engagement – Six Insights

Terry Kendrick, author of Engaging your Community through Active Strategic Marketing: A practical guide for librarians and information professionals shares his top insights into where marketers need to be focussing their efforts to engage audiences in a rapidly changing landscape.

Develop Your Understanding of Library Leadership During Uncertain Times

Margaret Weaver, co-editor of Bold Minds: Library leadership in a time of disruption, discusses the justification for a new book on library leadership, the value of diverse perspectives and why, now more than ever, a bold mind is needed in these uncertain times.