'The book's relevance to colleagues in both managerial and front-line roles is achieved by advising how to articulate strategic ambition as well as sharing practical tips... A rallying cry to inspire your team, have a shared vision, and keep your service human!'- Information Professional
Many government and other reports stress the need to get public libraries back into the lives of potential users, and this requires significant marketing effort on the part of the libraries. This book de-mystifies the marketing planning process and sets it in the context of modern public library services.
